

12.77%
Highest Engagement Rate (Ripon)
Yorkshire offers diverse recruitment locations with varying engagement rates. Top-performing areas include Ripon (12.77%), Scarborough (10.40%), and Barnsley (10.35%). These locations demonstrate strong audience engagement and potential reach, making them ideal for recruitment campaigns.
659
Total campaigns analysed
JobsHype Campaign Data
£25798.14
Total spend analysed
JobsHype Campaign Data
4,522,933
Total reach analysed
JobsHype Campaign Data
8.36%
Average engagement rate
JobsHype Campaign Data
Yorkshire's recruitment landscape is diverse, with engaged audiences across multiple towns. Ripon shows a remarkable audience engagement rate of 12.77%, followed by Scarborough at 10.40% and Barnsley at 10.35%. The overall working-age population across these areas indicates a good balance of potential candidates, with a roughly equal gender split of male (48%) and female (52%). Key localities like Leeds, Sheffield, and Huddersfield also exhibit significant reach, making them prime locations for recruitment.
The analysis of 659 recruitment campaigns in Yorkshire reveals an average reach of 6,863 per campaign and an impressive average engagement rate of 8.36%. The average cost per result (CPR) stands at just £0.08, showcasing the cost-effectiveness of recruiting in these locales. Scarborough and Ripon are particularly noteworthy for their high engagement rates, making them stand out in recruitment efforts across the region.
This report is based on an analysis of 659 campaigns, evaluating multiple profiles across various localities in Yorkshire over a specified period. The data confidence is robust due to extensive campaign performance metrics and audience profiles.
Yorkshire presents a wealth of opportunities for recruitment across its various towns. Focusing on areas such as Ripon and Scarborough can yield high engagement rates and effective hiring outcomes. Recruiters can benefit from strategically targeting these locations to enhance their sourcing efforts.
29.7m+
Ad views last year
1.2m+
Recruitment audience followers
300+
Local community pages
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