About JobsHype
Helping employers reach the next generation of talent
Introducing social conversational hiring
JobsHype is a social conversational hiring platform that helps employers attract, engage and hire local candidates through ready-made social media audiences and connected recruitment technology.
“Hype is not about making more noise. It’s about moving faster.”
Oliver Adderley, Founder
About JobsHype
JobsHype is the company behind Social Conversational Hiring, a new category of recruitment that combines social media candidate attraction, conversational applications, automated screening and reusable talent pools in one connected hiring model.
We help employers, recruitment agencies and multi-site organisations reach local and frontline candidates beyond traditional job boards, move interested people into conversation quickly, and build recruitment audiences they can return to again and again.
Operating legally under Talent Acquisition Group Limited, JobsHype brings together social recruitment, candidate engagement, screening, messaging and labour-market intelligence in one platform designed for modern, mobile-first hiring.
JobsHype pioneered Social Conversational Hiring to move recruitment away from post-and-wait advertising and towards audience-led, conversation-first hiring.
The JobsHype architecture
Built for the future of recruitment
JobsHype is an AI-powered recruitment platform that helps employers find, engage and hire people through social media, WhatsApp and intelligent recruitment automation.
Instead of relying on job adverts and inbound applications alone, JobsHype helps businesses proactively reach local candidates, screen them conversationally and build reusable talent pools that make future hiring faster.
At the centre of JobsHype is Avoria, your AI Hiring Assistant. Avoria helps employers define hiring requirements, engage candidates, support screening, answer candidate questions and keep hiring activity moving across WhatsApp and desktop.
The JobsHype ecosystem includes:
- Avoria: Your AI Hiring Assistant
Avoria helps manage the hiring journey from initial requirement through to candidate engagement and review. She can learn about your business, culture, benefits, pay, hiring process and recruitment preferences, helping provide a more consistent experience for both employers and candidates.
- Social Candidate Attraction
JobsHype reaches active and passive candidates through social media, local communities and our wider recruitment audience network. Instead of waiting for people to search a job board, we take opportunities directly to relevant people.
- Conversational Hiring
Candidates can engage and apply through WhatsApp, completing a conversational screening process rather than a traditional application form. Employers can also raise hiring requests and receive candidate recommendations through WhatsApp.
- Talent Pools
JobsHype helps employers build reusable local and regional talent pools around the roles and locations they recruit for. This means future vacancies can start with an existing audience rather than from zero.
- Recruitment Campaigns
Employers can launch targeted recruitment activity for urgent, specialist, higher-volume or harder-to-fill requirements, combining social reach, candidate screening and direct engagement.
- Always-On Hiring
Multi-site employers and recruitment teams can run continuous candidate attraction around key locations, creating an ongoing supply of screened local talent for future hiring needs.
- Recruitment Intelligence
JobsHype helps employers understand candidate availability, local audiences, hiring activity and campaign performance, supporting better decisions about where and how to recruit.
- Branded Candidate Experience
Employers can customise Avoria and create branded WhatsApp hiring channels, giving candidates a consistent experience while allowing local managers and central recruitment teams to access talent through WhatsApp or desktop.
- One connected platform
Candidate attraction, screening, conversations, talent pools, hiring requests, campaigns and recruitment intelligence all sit within the same JobsHype ecosystem.
Our story
JobsHype was founded in 2019 by Oliver Adderley, following more than two decades working at the intersection of recruitment, technology and candidate attraction.
The story began in 2019, when Oliver recognised a fundamental shift in candidate behaviour: people were moving away from traditional desktop job boards and increasingly discovering opportunities through mobile-first social platforms.
Rather than follow the traditional recruitment model, he began building localised social media job communities designed to connect employers with candidates where they were already spending their time. This growing network of local recruitment audiences became the foundation for what would become JobsHype.
Originally launched under the brand Jobster, the business grew rapidly before the Jobster brand was strategically acquired by European recruitment group YoungCapital.
Following the sale, JobsHype was established as a new chapter, focused entirely on building proprietary recruitment marketing technology, live candidate audiences and faster ways for employers to connect with the people they need.
Founder
Oliver Adderley has more than 20 years of experience in recruitment, combining recruitment expertise with software engineering and recruitment marketing.
Before JobsHype, Oliver founded and scaled one of the UK’s largest digital recruitment agencies, specialising in volume workforce attraction. He has worked across the recruitment process from candidate acquisition and marketing through to applicant tracking, technology and executive search.
As a software engineer, Oliver has also built recruitment technology from the ground up, including one of the UK’s early applicant tracking systems specifically designed for small businesses, bringing sophisticated recruitment technology to employers that traditionally lacked access to it.
His experience sits at the intersection of three disciplines: recruitment, technology and marketing.
That combination is at the heart of JobsHype, using software, live audiences and conversational recruitment to help employers reach and hire candidates faster.
Brand purpose
The name Jobs Hype is inspired by two principles that define our approach to recruitment: Hyper Local and Hyper Fast.
We believe the best recruitment happens when employers connect with the right people in the right location, as quickly as possible. Rather than waiting for candidates to discover vacancies on job boards, JobsHype uses social media, AI and mobile messaging to proactively identify, engage and screen local candidates.
Our mission is to transform recruitment from a slow, reactive process into an intelligent, always-on recruitment network that delivers better hiring outcomes for employers and better opportunities for candidates.
At JobsHype, "Hype" isn't about making noise, it's about creating momentum. By combining recruitment intelligence, automation and hyper-local communities, we're building a faster, smarter and more connected way for people and employers to find each other.
Our mission
Our mission is to help employers reach the next generation of talent by modernising the talent acquisition pipeline for the modern, mobile-centric workforce.
JobsHype provides high-velocity, automated sourcing across the frontline of the UK economy, optimising recruitment infrastructure for five core high-turnover sectors:
- Care & Healthcare: Targeting localised, high-empathy professionals.
- Construction & Trades: Reaching mobile-reliant contractors natively in the field.
- Hospitality: Accelerating speed-to-hire to eliminate candidate drop-out.
- Retail: Converting active consumer brand advocates into store floor talent.
- Warehouse & Logistics: Deploying high-volume, automated screening for peak seasonal demand.
By combining social recruitment, deep audience insights, and frictionless mobile messaging into a single platform, JobsHype makes corporate recruitment smarter, highly measurable, and completely sustainable.
Our values
Everything we do is built around four principles:
Innovation
Recruitment continues to evolve, and we continually invest in new technologies to help employers stay ahead.
Transparency
We believe recruitment marketing should be measurable, understandable and accountable.
Local expertise
Every labour market is different. Local targeting remains at the heart of successful recruitment.
Long-term thinking
Successful recruitment isn't built around one campaign. It's built through consistent audience growth, employer branding and recruitment intelligence.
Frequently asked questions
Ready to turn social media into your hiring engine?
Let's talk about how social media recruitment campaigns can help you reach your next generation of talent.
Get StartedWe use cookies to analyse traffic and improve your experience. By accepting, you help us understand what content works best.
Read our privacy policy