What is JobsHype Warm-Up?

Warm-Up is a recruitment marketing service by JobsHype that turns future hiring plans into ready-to-activate candidate audiences. It generates interest around upcoming roles and locations, captures candidate intent and builds audiences you can activate the moment recruitment begins.

How does Warm-Up work?

Warm-Up engages potential candidates ahead of your hiring launch using JobsHype's social and mobile channels. It captures interest, builds an audience of warm candidates for your role and location, and hands you a ready-to-activate pool so you can start conversations the moment the role goes live.

When should I use Warm-Up?

Warm-Up is ideal when you have a hiring plan coming up — such as seasonal recruitment, site openings, new locations or planned growth — and you want a ready audience of interested candidates in place before the role goes live.

How is Warm-Up different from posting a job advert?

Posting a job advert starts from zero on launch day. Warm-Up builds candidate interest and intent in advance, so when your role goes live you already have a warm audience ready to engage rather than waiting for applications to come in.

Who is Warm-Up built for?

Warm-Up is built for employers planning upcoming hiring across hospitality, care, cleaning, retail, warehousing and small business sectors who want to have engaged, ready-to-talk candidates in place before recruitment begins.

Warm-Up

Build hype before jobs go live

Don't wait for vacancies to open before you start finding candidates. Warm-Up uses social recruitment and conversational hiring to generate interest, capture candidate intent and build local talent audiences you can activate when recruitment begins.

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Referral Activity

Passive Audience

0m+

Audience Connections

Don't wait until launch day to find your audience

Traditional recruitment starts when the vacancy goes live. Warm-Up starts earlier, identifying and building an audience of people interested in the types of roles you're planning to recruit for, so you're not starting from zero when it's time to hire.

Build interest

Start generating awareness around the roles, locations and opportunities you're planning to recruit for.

Capture your audience

Turn social engagement into registered candidates and opted-in subscribers interested in hearing about relevant opportunities.

Activate when ready

When your vacancies go live, reach your warmed audience through Meta retargeting and JobsHype Instant Reach.

WARM-UP → BUILD AUDIENCE → VACANCIES LIVE → ACTIVATE

How it works

From audience building to launch

Warm-Up starts before your vacancies go live and builds a relevant candidate audience ready to activate when recruitment begins.

Step 1

Tell us what's coming

Tell us the types of roles you're planning to recruit for, where they'll be based and when you expect recruitment to begin. You don't need finished job descriptions or confirmed vacancies.

Step 2

We warm up the market

We create and distribute targeted social content designed to generate interest around those types of opportunities in the locations you're planning to recruit.

For example:

Looking for retail work in Bolton?

New Store Assistant opportunities are coming soon. Register your interest and we'll let you know when they go live.

Step 3

We build your audience

Interested candidates register and, where they opt in, join the relevant JobsHype subscriber audience. We also build retargetable audiences from eligible campaign engagement and website activity.

Step 4

Activate when you're ready

When your vacancies go live, your audience is already there. Launch Meta campaigns to retarget relevant audiences and use Instant Reach to message opted-in subscribers directly on WhatsApp.

Why Warm-Up

Job boards wait. Social media builds demand.

Job boards are designed to advertise vacancies that already exist. Social media gives you the opportunity to start earlier, reaching people before they're actively searching for a job, building interest around future opportunities and creating audiences you can activate when recruitment begins.

Traditional Job Boards

Warm-Up

Vacancy must be live

Start before jobs go live

Reaches people searching for jobs

Reach active and passive audiences

Wait for candidates to search

Put opportunities into their social feeds

Audience starts at zero

Build your audience before launch

Candidate relationship starts with an application

Capture interest before applications open

Campaign ends, audience disappears

Build subscriber & retargeting audiences

Start again with the next vacancy

Re-engage your audience when you're ready

Don't wait for candidates to start looking.

Warm-Up uses the way people discover and share opportunities on social media to create candidate demand before traditional recruitment even begins.

Passive Reach

Reach people who aren’t currently searching job boards.

Social Referrals

Let opportunities travel through friends, family and local communities.

Re-Engagement

Build audiences you can reach again through Meta retargeting and, where candidates have opted in, WhatsApp.

Who's it for?

Built for recruitment you can see coming

If you know when, where or what you'll be recruiting for, Warm-Up lets you start building the audience before the vacancies go live.

New Site Openings

Build a local candidate audience ahead of a new store, warehouse, office or venue opening, so you’re ready to recruit when the site goes live.

Seasonal Recruitment

Get ahead of Christmas, summer and other predictable hiring peaks by building interest before demand for people reaches its highest point.

Graduate Recruitment

Start engaging students and graduates before applications open, creating an audience interested in the types of opportunities you’ll be launching.

Volume Hiring

Build candidate demand ahead of large recruitment drives where you know you’ll need significant numbers of people within a defined period.

Multi-Site Recruitment

Warm up candidate audiences across multiple towns and cities ahead of regional or national recruitment campaigns.

New Contracts & Mobilisation

Start building relevant candidate audiences while contracts, projects or mobilisation dates are being finalised, without necessarily revealing the employer or opportunity before you’re ready.

Recruiting?

Get started with JobsHype Social Conversational Hiring

Or get started right away

Start recruiting with JobsHype

Prefer to jump straight in? Create your recruiter account and start posting roles, or send us a WhatsApp and we'll help you get set up.

Create a recruiter account

Set up your account and start hiring in minutes.

Send us a WhatsApp

Chat with our team and we'll help you get started.

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