What could a £100 recruitment campaign deliver on Facebook?

A £100 Facebook recruitment campaign is far from a small investment — when run through the right audience communities, it can reach approximately 16,800 people, generate over 1,200 link clicks to your application page, and deliver more than 1,400 total engagements. This analysis is based on JobsHype's real campaign data from 500 recruitment campaigns across the UK.

Key Statistics

What £100 buys you on Facebook

Based on JobsHype's campaign performance data from 500 recruitment campaigns, here is what a £100 budget can realistically deliver:

| Metric | Estimated Outcome | |--------|------------------| | People reached | ~16,800 | | Total impressions | ~28,300 | | Link clicks (to application) | ~1,210 | | Total engagements | ~1,420 | | Average frequency | ~1.65× | | Cost per link click | £0.097 |

These figures are based on network averages. Actual performance will vary depending on role type, location, ad creative quality, and audience selection.

What kind of campaigns work at £100

Single-location, entry-level roles

A £100 budget is well-suited to:

• Retail assistants in a specific town (e.g. Wakefield, Coventry, Swindon)
• Care workers — social care and domiciliary roles in a defined area
• Warehouse operatives — high-demand blue collar roles
• Hospitality staff — kitchen, front-of-house, bar and catering roles
• Customer service advisors — contact centre or branch-based positions

Campaign structure at £100

For best results at this budget level, JobsHype recommends:

• Duration: 7–14 days
• Pages selected: 1–2 local jobs pages with AQS above 78
• Audience: Location-based, working-age (25–54 years), relevant sector interests
• Creative: Short video (15–30 seconds) or high-quality image with clear role, location, and salary

Sector benchmarks at £100

Performance will vary by role type. Based on cluster averages:

| Sector Cluster | Est. Reach | Est. Link Clicks | Est. Engagement Rate | |---------------|-----------|-----------------|---------------------| | Office Based Roles | ~16,800 | ~1,570 | 10.91% | | Blue Collar Operations | ~16,800 | ~1,141 | 8.37% | | Customer Facing Roles | ~16,800 | ~1,018 | 7.88% | | Professional Services | ~16,800 | ~1,394 | 9.61% |

Recommended JobsHype communities at this budget

For a £100 campaign, we recommend selecting one anchor community with strong local relevance and high AQS:

• Sheffield — 8,650 followers, AQS 85.0 — ideal for manufacturing, logistics, and administration
• Bolton — strong blue collar cluster, well-suited to retail and warehouse roles
• Leeds — 13,506 followers, AQS 80.5 — broad sector coverage
• Liverpool — 12,050 followers, AQS 80.2 — strong for customer-facing and care
• Norwich — consistently strong office and public sector engagement

Maximising a £100 budget

1. Start with video — even a simple 15-second video with a job title, location, and salary performs significantly better than static images
2. Include a clear CTA — 'Apply now at [link]' or 'Message us to find out more'
3. Choose the right page — always select a page with an Audience Quality Score above 78
4. Run for at least 7 days — don't compress £100 into 2–3 days; a 7-day campaign allows Facebook's algorithm to optimise delivery

Data confidence

Projections are based on average performance metrics from 500 classified Recruitment campaigns in the JobsHype network (average reach per £1: 168; average link clicks per £1: 12.1; average CPM: £3.51). Individual campaign results may be higher or lower depending on creative quality, role type, location competition, and audience selection.

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