JobsHype
Campaign Intelligence

Campaign Intelligence

Deep-dive data on what makes recruitment campaigns on Meta perform — cost per result, reach efficiency, audience targeting and creative impact across sectors and locations.

11 insights published

By the numbers

Key Statistics

14,516

Projected Engagements

JobsHype Campaign Data

356,022

Total Results from Campaigns

JobsHype Campaign Data

£3.50

Average CPM

JobsHype Campaign Data

Featured

Featured Insights

Latest

Latest Campaign Intelligence

173,681

Projected Reach at £1,000 Spend

What Could a £1,000 Recruitment Campaign Deliver?

A £1,000 recruitment campaign can deliver substantial engagement with projected reach of over 173,000 and more than 14,000 engagements. Understanding your campaign's benchmarks can help optimize efforts for better candidate attraction.

Updated 9 Jun 2026

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15.58%

Highest Engagement Rate (Livingston)

Which UK Locations Generate the Strongest Recruitment Engagement on Facebook?

Livingston stands out with the highest engagement rate of 15.58%. If you're looking to optimize your Facebook recruitment campaigns, focus on these top-performing locations for better results.

Updated 9 Jun 2026

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15.58% engagement rate in Livingston

Best Engagement Rate

Which Facebook Pages Generate the Best Recruitment Results?

Unlock effective recruitment strategies with insights from top-performing Facebook pages. Discover the locations and sectors that excel in recruitment ads.

Updated 9 Jun 2026

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186

Estimated unique people reached per £1 spent — based on 290 JobsHype recruitment campaigns

Average cost per recruitment campaign on Facebook

Analysis of 290 JobsHype recruitment campaigns reveals Facebook advertising delivers 186 unique people reached, 294 impressions, and 15.4 engagements per £1 spent. A £500 budget can realistically reach 93,000 people and generate 7,700 candidate engagements.

Updated 9 Jun 2026

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8.36%

Average Engagement Rate (Reach)

Average Engagement Rate for Recruitment Advertising on Facebook

Recruitment advertising on Facebook shows an impressive average engagement rate of 8.36%. Discover insights about budget impacts and top-performing locations.

Updated 9 Oct 2023

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17,368

Estimated Reach

What Could a £100 Recruitment Campaign Deliver?

With a £100 budget, you can expect significant reach and engagement for your recruitment campaign. This investment may lead to over 1,200 meaningful interactions, making it a valuable option for attracting talent.

Updated 9 Oct 2023

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347,362

Reach with £2,000 budget

What Could a £2,000 Recruitment Campaign Deliver?

With a £2,000 budget, expect impressive outcomes including extensive reach and substantial engagement. Discover how to optimize your recruitment efforts.

Updated 5 Oct 2023

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8.36% average engagement rate.

Average Engagement Rate (Reach)

What is a Good Engagement Rate for a Recruitment Campaign?

Engagement rates around 8% signify effective recruitment campaigns. Leverage this data to optimize your advertising strategies.

Updated 5 Oct 2023

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356,022 results generated

Total Results from Campaigns

How Effective is Facebook Advertising for Recruitment?

Facebook advertising for recruitment has shown strong results with a low CPR of £0.08, significant reach, and impressive engagement metrics. Key insights highlight potent potential for targeted recruitment.

Updated 1 Oct 2023

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JobsHype helps you build targeted local talent pools using our established social media audience of 1.2 million UK jobseekers.

Choose the locations and types of people you need, and we use our existing local audiences to start attracting, screening and organising relevant candidates into a reusable talent pool.

So instead of starting from zero every time a vacancy opens, you can build candidate coverage in advance and keep strengthening it over time.

Plan the talent you’ll need before the vacancy appears.

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