

Deep-dive data on what makes recruitment campaigns on Meta perform — cost per result, reach efficiency, audience targeting and creative impact across sectors and locations.
11 insights published
By the numbers
14,516
Projected Engagements
JobsHype Campaign Data
356,022
Total Results from Campaigns
JobsHype Campaign Data
£3.50
Average CPM
JobsHype Campaign Data
Featured
173,681
Projected Reach at £1,000 Spend
A £1,000 recruitment campaign can deliver substantial engagement with projected reach of over 173,000 and more than 14,000 engagements. Understanding your campaign's benchmarks can help optimize efforts for better candidate attraction.
Updated 9 Jun 2026
15.58%
Highest Engagement Rate (Livingston)
Livingston stands out with the highest engagement rate of 15.58%. If you're looking to optimize your Facebook recruitment campaigns, focus on these top-performing locations for better results.
Updated 9 Jun 2026
15.58% engagement rate in Livingston
Best Engagement Rate
Unlock effective recruitment strategies with insights from top-performing Facebook pages. Discover the locations and sectors that excel in recruitment ads.
Updated 9 Jun 2026
Latest
173,681
Projected Reach at £1,000 Spend
A £1,000 recruitment campaign can deliver substantial engagement with projected reach of over 173,000 and more than 14,000 engagements. Understanding your campaign's benchmarks can help optimize efforts for better candidate attraction.
Updated 9 Jun 2026
15.58%
Highest Engagement Rate (Livingston)
Livingston stands out with the highest engagement rate of 15.58%. If you're looking to optimize your Facebook recruitment campaigns, focus on these top-performing locations for better results.
Updated 9 Jun 2026
15.58% engagement rate in Livingston
Best Engagement Rate
Unlock effective recruitment strategies with insights from top-performing Facebook pages. Discover the locations and sectors that excel in recruitment ads.
Updated 9 Jun 2026
186
Estimated unique people reached per £1 spent — based on 290 JobsHype recruitment campaigns
Analysis of 290 JobsHype recruitment campaigns reveals Facebook advertising delivers 186 unique people reached, 294 impressions, and 15.4 engagements per £1 spent. A £500 budget can realistically reach 93,000 people and generate 7,700 candidate engagements.
Updated 9 Jun 2026
8.36%
Average Engagement Rate (Reach)
Recruitment advertising on Facebook shows an impressive average engagement rate of 8.36%. Discover insights about budget impacts and top-performing locations.
Updated 9 Oct 2023
17,368
Estimated Reach
With a £100 budget, you can expect significant reach and engagement for your recruitment campaign. This investment may lead to over 1,200 meaningful interactions, making it a valuable option for attracting talent.
Updated 9 Oct 2023
347,362
Reach with £2,000 budget
With a £2,000 budget, expect impressive outcomes including extensive reach and substantial engagement. Discover how to optimize your recruitment efforts.
Updated 5 Oct 2023
8.36% average engagement rate.
Average Engagement Rate (Reach)
Engagement rates around 8% signify effective recruitment campaigns. Leverage this data to optimize your advertising strategies.
Updated 5 Oct 2023
356,022 results generated
Total Results from Campaigns
Facebook advertising for recruitment has shown strong results with a low CPR of £0.08, significant reach, and impressive engagement metrics. Key insights highlight potent potential for targeted recruitment.
Updated 1 Oct 2023
Explore
Recruitment Audience Network
JobsHype helps you build targeted local talent pools using our established social media audience of 1.2 million UK jobseekers.
Choose the locations and types of people you need, and we use our existing local audiences to start attracting, screening and organising relevant candidates into a reusable talent pool.
So instead of starting from zero every time a vacancy opens, you can build candidate coverage in advance and keep strengthening it over time.
Plan the talent you’ll need before the vacancy appears.
We use cookies to analyse traffic and improve your experience. By accepting, you help us understand what content works best.
Read our privacy policy